The World According to Cb...

The World According to Cb...

Wednesday, March 09, 2011

When Is a Wall Not Just a Wall?


There’s a lot of inspiration here at LIVESTRONG HQ but one that gets the attention of the staff here daily is our new tribute wall.  We’d been asked before how people could have a permanent presence here at the HQ, and we’d considered things like a “buy a brick” program, but it didn’t really resonate with us.  But with a little creative thought and inspiration, the main wall of our server room is now a place of real honor…



The idea is based on the LIVESTRONG rider / runner cards that people wear on their shirts while participating in any number of our athletic events.  You get the chance to show others who you’re there for, either In Memory of or In Honor of, or if you’re a cancer survivor to show your pride in that manner.  Then when people come up on you – or you pass them! – it’s a great reminder of the larger reason we’re participating.



But as I said before, for the staff it’s something we walk by time and time again, and to see those heartfelt messages drives home the real reason we’re here: to either fight for those who have lost their battles like my brother Robin or great friend Jim Owens, or to help those who have very real, practical life issues that accompany and far outlive the treatment side of the cancer experience.

Why is this cancer survivorship mission so important?  My boss Phil showed me a chart yesterday that showed some good news: cancer mortality is on a solid decline and conversely 5+ year survivorship is on a great increase.  The “bad” news? All those practical issues like employment, life insurance, emotional / mental health, debt, and on and on are now top of mind in a significantly growing population.  And that’s where we step in through our various Navigation Services.

Sometimes a wall is just a wall, and other times it serves a much higher purpose.  We have a great one within the LIVESTRONG HQ, and if you’d like more info we have it HERE, or just come by sometime and check it out.  You won’t leave the same, that I assure you.  Ciao for now – Cb…


2 comments:

Unknown said...
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Unknown said...

Part of me can't help but look at the wall and be tempted to leave a note, like at the Western Wall in Jerusalem. I know if I put a tile up in memory of my Gramma, I'd want to to slip a note behind the tile for her whenever I went to visit HQ.

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Austin, TX, United States
A proud single dad, strong cancer survivor, and a guy who loves his bike, red wine, family and friends - the order is dependent on my mood...